About The Infinite Search
A Constellation of
Stars to Light the Way
What is the Infinite Search?
A Practice in Paying Attention
The Infinite Search is my ongoing research practice, a way of exploring how people create meaning, move through uncertainty, and make sense of their lives. Through writing, photography, and field observation, I follow questions that invite us to look more closely at ourselves and the world around us.
This work lives at the intersection of narrative, design, and human experience. It blends lived moments with quiet reflection, drawing insight from the everyday and the extraordinary, the internal and the expansive.
The Five Lenses
How I See the World
Every exploration connects to one of five themes — ways of understanding what it means to live with intention, creativity, and heart.
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![Black background with overlapping white circles and a central point with lines connecting to two small circles.]()
Bridging Divides
How do seemingly separate domains inform and enrich each other?
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![Radar chart with a teardrop-shaped marker at the center, white lines on a black background.]()
Creative Resilience
How do we adapt, create, and thrive through challenge and change?
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![A black background with a white geometric design consisting of concentric circles, lines, and wave patterns, resembling a digital or abstract art piece.]()
Meaning-Making
How do we find and create purpose in our lives and communities?
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![A black background with a white radar screen showing multiple blips and lines extending from the center, resembling a radar display.]()
Reimagining Systems
What new possibilities emerge when we rethink how we structure our shared world?
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![A black background with white geometric lines forming a complex star or compass design centered in the image.]()
Wisdom of Wonder
What happens when we approach life with curiosity rather than certainty?
About John
John Robert Hatherly
Designer, strategist, writer, and photographer exploring how we find meaning and remain open to life.
I’m drawn to the intersections of story, place, and human experience. Before beginning The Infinite Search, I worked for over a decade in brand and design — partnering with founders, scientists, and mission-driven organizations to clarify who they are and what they’re building.
This project is where all of that converges: a place to follow questions, gather insight from the road, and share what I’m learning along the way.
Outside of this work, you’ll find me in quiet places: reading, hiking, making photographs, or writing from whatever patch of sunlight I can find. This journey continues to ground me, challenge me, and remind me how little and how much it takes to be present.
FAQs
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A narrative research practice exploring meaning, attention, and human experience.
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No. Travel is the setting, not the purpose. The project is about perception — how we see and how we understand the world.
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Yes. Field Notes and Perspectives are published regularly, and I send postcards from the road for those who want a more intimate way to stay connected.
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I’m always open to thoughtful collaborations, conversations, and interviews. You can reach out anytime.
hello@theinfinitesearch.com
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Yes, by joining the postcard list, sharing the work, or reaching out for opportunities to work together.